Prior role · operator
Zoho Social
- 25K+ users
- Trial-to-paid conversion improved 22%
Operator proof and engagement design
The work is the system—not a collection of tactics.
Verified prior-role outcomes come first. The structures below show how Tilak approaches common mandates; they are not client case studies or outcome claims.
Operator proof
Outcomes from prior in-house roles
Separate from the representative engagement patterns below. These come from roles Tilak held as an employee, not from Tilak GTM client work.
Prior role · operator
Avalara
- 13K+ SMB customers
- 20% CAC reduction
- 18% LTV uplift
- CAC payback improved from 15 to 9 months
Prior role · operator
ITyX
- 55% YoY revenue growth
- 40% ACV uplift
- MQL-to-SQL improved from 35% to 52%
Selected operator outcomes from prior roles, as reported in Tilak's resume materials. Company names indicate employment experience, not endorsement.
Representative patterns
How engagements are structured
These are representative ways of structuring a mandate, not published client case studies, testimonials or outcome claims.
01
Complex B2B technology launch / market activation
Representative engagement patternSituation
A technically complex offer needs a clearer route from product capability to market activation.
Decisions
Clarify the priority audience, buying context, commercial narrative and launch sequence before scaling channels.
System design
A connected launch system spanning positioning, audience choices, demand architecture, sales enablement and operating measurement.
Intended change
Create a more coherent basis for cross-functional activation and learning.
Evidence boundary
This is a representative structure, not a client case study or outcome claim.
02
B2B SaaS / HR-tech GTM build
Representative operator / contract patternSituation
A B2B SaaS / HR-tech context needs a stronger GTM foundation around a growth mandate.
Decisions
Define the ICP, proposition, channel roles, sales support and priorities that the available team can operate.
System design
A practical GTM operating model connecting narrative, inbound/outbound design, enablement, CRM flow and review cadence.
Intended change
Align strategic choices with an executable commercial system.
Evidence boundary
This is a representative structure, not a client case study or outcome claim.
Is this the moment to rebuild your GTM system?
Send a short enquiry. If the situation looks like a fit, Tilak replies by email to arrange a 30-minute call.