Prior role · operator
Zoho Social
- 25K+ users
- Trial-to-paid conversion improved 22%
Principal-led B2B go-to-market
You have the product. I build the GTM system around it.
Principal-led GTM for B2B technology companies launching products, entering markets, or building a repeatable commercial motion.
Earlier stage? Take the free AI GTM readiness assessment
Built for a consequential moment
When the mandate is real, but the route from product to repeatable revenue is not yet clear.
When to call
01
New market
You are entering a geography—especially the US—and need choices on ICP, proof, channel and sales motion before scaling spend.
02
New product
You have a strong product or service, but the proposition, launch path and commercial ownership are not yet coherent.
03
GTM reset
Pipeline is weak, growth has stalled or activity is not converting—and adding more activity is unlikely to solve it.
04
Leadership gap
The business needs senior GTM direction now, without prematurely hiring a full-time executive.
What I own
Senior ownership across the GTM system.
Not a strategy deck handed off at the hardest point. The work links commercial choices to the operating system that carries them.
Decisions
Choose the market, ICP, proposition, priorities and trade-offs that deserve resources.
System
Connect demand, sales, enablement, CRM and measurement into one operating model.
Activation
Turn strategy into launches, channel plans and executable 90-day work.
Learning
Install the signals and review cadence needed to improve the system without theatre.
How it works
Diagnose. Build. Lead.
- 01
Diagnose
Find the real commercial constraint and define the choices for the next 90 days.
- 02
Build
Create the positioning, channels, workflows, enablement and measurement loop around those choices.
- 03
Lead
Keep executive direction, prioritization and learning coherent as the system meets the market.
Why Tilak
Operator judgment, applied directly.
Tilak Shrivastava brings 17+ years in B2B SaaS and technology GTM, including operator roles at Zoho and Avalara. The practice is deliberately principal-led: the person framing the decision is the person in the work.
About TilakSelected experience
Operator experience (prior roles)
In-house GTM roles in B2B SaaS and technology businesses. Selected outcomes are shown below.
Consulting / contract engagements
Principal-led work on market activation, positioning, launch design and GTM operating systems. Client identities and outcomes are disclosed only with proof and permission.
Selected operator outcomes · prior roles
Prior role · operator
Avalara
- 13K+ SMB customers
- 20% CAC reduction
- 18% LTV uplift
- CAC payback improved from 15 to 9 months
Prior role · operator
ITyX
- 55% YoY revenue growth
- 40% ACV uplift
- MQL-to-SQL improved from 35% to 52%
Selected operator outcomes from prior roles, as reported in Tilak's resume materials. Company names indicate employment experience, not endorsement.
Where the practice is sharpest
Particularly relevant for complex B2B technology companies launching a product, entering the US, or resetting GTM before adding more execution.
US market entry decisionsTools
A useful starting point before we speak.
The free assessment gives you a deterministic view of how ready your GTM system is to use AI responsibly. It is a diagnostic aid, not a sales gate.
Free · Live
AI GTM Readiness Assessment
Twelve questions across six operating dimensions, with a scored maturity band and practical next actions.
Take the assessmentFrequently asked
Before we speak.
When should a company bring in Tilak?
When a new market, product launch, weak pipeline, GTM reset or leadership gap requires senior judgment before more execution capacity is added.
Is this an agency?
No. Tilak GTM is a principal-led practice. Tilak owns the senior decisions and system design; recurring production and administrative execution stays with the client team or agreed specialists.
Where does AI fit?
AI is a leverage layer inside a sound GTM system. It can accelerate research, workflow and learning, but it is not a substitute for market judgment, positioning or accountability.
What happens after a fit call?
If there is a fit, the usual starting point is a GTM Diagnostic. That can lead to a 90-Day GTM Build, ongoing GTM leadership or a focused implementation sprint.
Is this the moment to rebuild your GTM system?
Send a short enquiry. If the situation looks like a fit, Tilak replies by email to arrange a 30-minute call.