Prior role · operator
Zoho Social
- 25K+ users
- Trial-to-paid conversion improved 22%
The principal
Senior GTM judgment, without the agency layer.
Tilak GTM is the independent, principal-led practice of Tilak Shrivastava.
Tilak Shrivastava
Tilak brings 17+ years across B2B SaaS and technology GTM, including operator experience at Zoho and Avalara. His work sits at the point where a growth mandate needs to become a coherent commercial system.
He works directly with founders, CEOs and GM-level leaders on market and ICP choices, positioning, narrative, demand architecture, sales enablement, CRM/MarTech operating design, launch priorities and measurement.
Operator experience
Career experience inside B2B technology businesses, including Zoho, Avalara and ITyX. These are employment references, not client endorsements.
Consulting engagements
Independent principal-led work. Client identities and results are shared only when there is evidence and explicit permission.
How the practice works
Tilak owns senior diagnosis, strategic choices, system design and team direction. Repetitive production and administrative execution remain with the client team or separately engaged specialists. AI is used where it improves leverage and learning—not as the reason to hire the practice.
View LinkedInSelected operator outcomes
Results from prior in-house roles.
These are outcomes from roles Tilak held as an employee. They are not consulting-client results and are not third-party endorsements.
Prior role · operator
Avalara
- 13K+ SMB customers
- 20% CAC reduction
- 18% LTV uplift
- CAC payback improved from 15 to 9 months
Prior role · operator
ITyX
- 55% YoY revenue growth
- 40% ACV uplift
- MQL-to-SQL improved from 35% to 52%
Selected operator outcomes from prior roles, as reported in Tilak's resume materials. Company names indicate employment experience, not endorsement.
Is this the moment to rebuild your GTM system?
Send a short enquiry. If the situation looks like a fit, Tilak replies by email to arrange a 30-minute call.