Engagement model
Senior GTM ownership, matched to the mandate.
Start with the constraint. Build what the business actually needs. Keep production capacity separate from senior judgment.
The starting point
GTM Diagnostic
A structured diagnosis of the market, ICP, proposition, funnel, system and team constraints—ending in a clear 90-day operating plan.
Core ownership
- Market and ICP choices
- Proposition and narrative review
- Funnel, system and team constraint diagnosis
- Prioritized 90-day operating plan
This is diagnosis and direction, not campaign production or a large research programme.
Focused build
90-Day GTM Build
Build the commercial operating system around an agreed mandate, with senior ownership from strategic choice through activation.
Core ownership
- Positioning and ICP
- Channel and outbound/inbound architecture
- Sales enablement and launch design
- CRM/MarTech operating flow
- Measurement and learning loop
Tilak owns design, decisions and direction. Repetitive production, data administration and campaign operations sit with client or specialist capacity.
Fractional senior ownership
Ongoing GTM Leadership
Sustained executive GTM direction where the business needs senior judgment before—or instead of—an immediate full-time hire.
Core ownership
- Resource and budget choices
- Launches and market expansion
- Optimization and operating cadence
- Team direction and cross-functional alignment
- Executive-level measurement
This is not a disguised agency retainer or a claim to replace every marketing function. Scope is defined around senior ownership.
Optional, defined scope
Expansion & implementation sprints
Focused work when the central GTM system exists but one consequential change needs concentrated design and activation.
Core ownership
- New-market entry
- Repositioning
- CRM/MarTech architecture
- ABM and outbound system
- Partner GTM
Each sprint has one accountable outcome and explicit dependencies. Tool administration or production volume is separately resourced.
Is this the moment to rebuild your GTM system?
Send a short enquiry. If the situation looks like a fit, Tilak replies by email to arrange a 30-minute call.