Start here
Find the constraint before funding more activity.
The GTM Diagnostic creates a shared, evidence-based view of what is blocking the mandate—and what the next 90 days should change.
- Typical duration
- 7–10 working days
- Format
- Principal-led, with your leadership team
- Price
- Scoped on the fit call
Inputs needed
- Leadership interview(s)
- Current funnel / CRM snapshot
- Existing positioning and sales materials
- Channel and spend overview
- Team and resources available
Outputs
- Binding-constraint diagnosis
- ICP and positioning decisions
- Channel and sales-motion choices
- 90-day operating plan
- Resource and ownership map
- KPI tree and learning cadence
What gets examined
- The market and ICP choices behind the mandate
- The proposition, narrative and proof available
- The demand-to-revenue funnel and channel assumptions
- The operating flow across people, process, CRM and MarTech
- Decision rights, capacity and measurement gaps
How recommendations are framed
Facts supplied, inferences to test and open unknowns are kept separate. Recommendations name the evidence they rest on and the signal that would prove them wrong.
Boundary
The diagnostic does not include ongoing campaign production, tool administration or an open-ended transformation programme.
Standalone value. You do not need to retain Tilak after the diagnostic.
Is this the moment to rebuild your GTM system?
Send a short enquiry. If the situation looks like a fit, Tilak replies by email to arrange a 30-minute call.